I'am a lead UX Designer with over 10 years of experience designing and scaling user-centred digital experiences in complex environments.

My expertise spans UX strategy, service design, research, and design systems, with a focus on creating design cultures that empower teams to make data driven decisions.

At Assura, I lead UX strategy and design initiatives that simplify how hundreds of thousands of clients interact with their insurance services every day.

I collaborate across product, marketing, and IT to ensure every digital touchpoint feels consistent, accessible, and human.

Key strengths:

• UX & Service Design Strategy
• Design Systems & Scalable Processes
• Research-Driven Product Optimisation
• Stakeholder Alignment & Cross-Team Collaboration
• Team Mentorship & Design Operations

I’m passionate about making health insurance experiences simpler, clearer, and more trustworthy through thoughtful, data-driven design.

Fluent in English, French, and Portuguese.

Here you will see some of my developement, designs and designs studies & design participations

#1: ASSURA.CH - UX and UI design Live website HERE

#2: UNITED NATION - 75 YEARS Annual Report - UX and UI design HERE and Live website HERE

#3: SWATCH GROUP - The Nicolas G. Hayek Watchmaking Schools - UX and UI design HERE and Live website HERE

#4: JTI - SEO competition Leaderboard - UX and UI design HERE

#5: JTI - Technical Roadmap visualisation - UX and UI design HERE

#6: JTI - PLOOM CLUB - UI design HERE

#7: MACHINE LEARNING - CRM Research and implementation - Case Study HERE

Let's go up in here, At some shots. You will see some of my favourites pictures.

#1: Stackes of dry paint HERE

#2: White lady and red crown HERE

#3: White lady and red crown 2 HERE

#4: Light in symmetry HERE

#5: Color lady and blue background HERE

#6: Closeup of a wine bottle HERE

#7: Container with random fruits HERE

#8: Nuts... HERE

Here you will see some of my web design, branding, packaging and print works.

#1: Logos HERE

#2: Packaging HERE

#3: Print HERE

#4: LP & Email HERE

#5: Webs HERE

Here I will be showing you some of my favorite video production project.

You will see restaurants, yachts and paint factories!

#1: This is the first project I would like to present and is all about food,wine, good vibes, and drone shots.

Looking on the Anatolian side of Istanbul and sitting in Europe you can find a beautiful restaurant overlooking the Bosphorus strait, amazing views, wonderful vibe, prime location. From the pitch with the client to the research to the final shot list, it was a long road. One that was fun. Thoughts, ideas, and questions we tackled and solved.

Have a look:

1: Final render
2: Extra 1
3: Extra 2

#2: This one is all about the luxury of sailing without sails in the south sea of marmara.

It took us a few days to get everything ready.

Bringing the boat to its destination from its resting dock of Istanbul was a big one, we had to bring along our chef to prepare a beautiful menu for display as well, and ofcourse finding some speed boats for outside shots and making sure our gear will stay dry…

Have a look:

1: Final render

#3: We will be seeing a brand new paint factory, a bunch of cool shots and that is pretty much it!!

Have a look:

1: Final render